London-based creative studio Artisan were invited by Selfridges’ in-house creative team to collaborate on this year’s Christmas campaign Destination Christmas – Journey to the Stars. The result is A Distant Light, a bespoke installation that now sits above the centre canopy of the Oxford Street flagship.
The soundtrack to A Distant Light has been composed by Marconi Union whose previous projects have been widely acclaimed by Time Magazine among others. The music they created on this occasion, is both atmospheric and abstract and is designed to be listened to on headphones while viewing the installation. To facilitate this, it can be streamed from the Selfridges website or app.